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Brand guidelines

Welcome to the Brandcast design system

Updated 30 November 2020

Brand

Voice

Typography

Elements

Applications

User interface

  • Overview
  • Brand mark
  • Geometry
  • Lockups
  • Grayscale
  • Clear space
  • Favicon + Social
  • Sub-brands
  • Branded content
  • Partnerships
  • Incorrect usage
  • Brand animation
  • Overview
  • Brand tone
  • Brand usage
  • Taglines
  • Off-limits language
  • Terminology
  • Overview
  • IBM Plex Sans
  • IBM Plex Serif
  • IBM Plex Mono
  • Type scales
  • Overview
  • Color
  • Iconography
  • Textures
  • Photography
  • Overview
  • Heroes
  • Diagrams
  • Printed Swag
  • Stationery
  • Advertising
  • Overview
  • UI elements
  • UI icons
  • Buttons
  • Modals
  • Language

Brand

  • Overview
  • Brand mark
  • Geometry
  • Lockups
  • Grayscale
  • Clear space
  • Favicon + Social
  • Sub-brands
  • Branded content
  • Partnerships
  • Incorrect usage
  • Brand animation

Voice

  • Overview
  • Brand tone
  • Brand usage
  • Taglines
  • Off-limits language
  • Terminology

Typography

  • Overview
  • IBM Plex Sans
  • IBM Plex Serif
  • IBM Plex Mono
  • Type scales

Visual elements

  • Overview
  • Color
  • Iconography
  • Textures
  • Photography

Application

  • Overview
  • Heroes
  • Diagrams
  • Printed Swag
  • Stationery
  • Advertising

User interface

  • Overview
  • UI elements
  • UI icons
  • Buttons
  • Modals
  • Language

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Designed with Brandcast