Typography

The classic saying “90% of the web is typography” is indicative of its foundational role in digital environments and in shaping our visual identity. The Brandcast brand uses a family of typefaces called IBM Plex.

IBM Plex family of typefaces

IBM Plex Sans

Alt/a/

Aa

IBM Plex Sans Thin

Slant×

Aa

IBM Plex Sans Thin Italic

Thin 100

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Extra Light Thin 200

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Light 300

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Regular 400

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Text 500

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Medium 600

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Semi-Bold 700

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Bold 800

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IBM Plex Serif

Alt/a/

Aa

IBM Plex Serif Thin

Slant×

Aa

IBM Plex Serif Thin Italic

IBM Plex Serif

Thin 100

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Extra Light Thin 200

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Light 300

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890#+-@=%/>([?!])...

Regular 400

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Text 500

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Medium 600

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Semi-Bold 700

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Bold 800

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IBM Plex Mono

Alt/a/

Aa

IBM Plex Mono Thin

Slant×

Aa

IBM Plex Mono Thin Italic

Thin 100

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Extra Light Thin 200

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Light 300

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Regular 400

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Text 500

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Medium 600

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Semi-Bold 700

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Bold 800

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Type scales

A type scale is a specification of point sizes, weights and styles in a typeface that allows a designer to create a clear and consistent typographic hierarchy. The series is defined from large (H1) to small (p) in a balanced progression. Our desktop type scale has been adjusted for responsive design on three smaller devices without flattening the visual progression.

Type scale for desktop
[Dimensions = 1280 x 768 px]

110/110 IBM Plex Sans wt 100 Thin

54/56 IBM Plex Sans wt 200 Extra Light

28/38 IBM Plex Sans wt 300 Light +18px betw paras

22/30 IBM Plex Sans wt 500 Text

13/20 IBM Plex Sans wt 500 Text caps +.15em

12/20 IBM Plex Sans wt 400 Regular

18/28 IBM Plex Sans wt 400 Regular +18px betw paras

Type scale for tablet landscape
[Dimensions = 1024 x 768 px]

84/84 IBM Plex Sans wt 100 Thin

54/56 IBM Plex Sans wt 200 Extra Light

28/38 IBM Plex Sans wt 300 Light +18px betw paras

22/30 IBM Plex Sans wt 500 Text

13/20 IBM Plex Sans wt 500 Text caps +.15em

12/20 IBM Plex Sans wt 400 Regular

18/28 IBM Plex Sans wt 400 Regular +18px betw paras

Type scale for tablet portrait
[Dimensions = 768 x 1024 px]

84/84 IBM Plex Sans wt 100 Thin

48/50 IBM Plex Sans wt 200 Extra Light

28/38 IBM Plex Sans wt 300 Light +18px betw paras

22/30 IBM Plex Sans wt 500 Text

13/20 IBM Plex Sans wt 500 Text caps +.15em

12/20 IBM Plex Sans wt 400 Regular

18/28 IBM Plex Sans wt 400 Regular +18px betw paras

Type scale for mobile phone
[Dimensions = 375 x 559 px]

58/60 IBM Plex Sans wt 100 Thin

36/40 IBM Plex Sans wt 200 Extra Light

24/34 IBM Plex Sans wt 300 Light +18px betw paras

22/30 IBM Plex Sans wt 500 Text

13/20 IBM Plex Sans wt 500 Text caps +.15em

12/20 IBM Plex Sans wt 400 Regular

18/28 IBM Plex Sans wt 400 Regular +18px betw paras

iPhone SE 2.31” x 4.87”

iPhone 12 2.82” x 5.78”

Desktop = 1280 x 768 px

H1 Head

H2 Subhead

H3 Dek + Quote

H4 Small Subhead

H5 overline + button
H6 Caption

P Paragraph

110/110 IBM Plex Sans wt 100 Thin

54/56 IBM Plex Sans wt 200 Extra Light

28/38 IBM Plex Sans wt 300 Light +18px betw paras

22/30 IBM Plex Sans wt 500 Text

13/20 IBM Plex Sans wt 500 Text caps +.15em

12/20 IBM Plex Sans wt 400 Regular

18/28 IBM Plex Sans wt 400 Regular +18px betw paras

Tablet landscape = 1024 x 768 px

H1 Head*

H2 Subhead

H3 Dek + Quote

H4 Small Subhead

H5 overline + button
H6 Caption

P Paragraph

84/84 IBM Plex Sans wt 100 Thin

54/56 IBM Plex Sans wt 200 Extra Light

28/38 IBM Plex Sans wt 300 Light +18px betw paras

22/30 IBM Plex Sans wt 500 Text

13/20 IBM Plex Sans wt 500 Text caps +.15em

12/20 IBM Plex Sans wt 400 Regular

18/28 IBM Plex Sans wt 400 Regular +18px betw paras

Tablet portrait = 768 x 1024 px

H1 Head*

H2 Subhead*

H3 Dek + Quote

H4 Small Subhead

H5 overline + button
H6 Caption

P Paragraph

84/84 IBM Plex Sans wt 100 Thin

48/50 IBM Plex Sans wt 200 Extra Light

28/38 IBM Plex Sans wt 300 Light +18px betw paras

22/30 IBM Plex Sans wt 500 Text

13/20 IBM Plex Sans wt 500 Text caps +.15em

12/20 IBM Plex Sans wt 400 Regular

18/28 IBM Plex Sans wt 400 Regular +18px betw paras

Phone portrait = 375 x 559 px

H1 Head*

H2 Subhead*

H3 Dek + Quote*

H4 Small Subhead

H5 overline + button
H6 Caption

P Paragraph

58/60 IBM Plex Sans wt 100 Thin

36/40 IBM Plex Sans wt 200 Extra Light

24/34 IBM Plex Sans wt 300 Light +18px betw paras

22/30 IBM Plex Sans wt 500 Text

13/20 IBM Plex Sans wt 500 Text caps +.15em

12/20 IBM Plex Sans wt 400 Regular

18/28 IBM Plex Sans wt 400 Regular +18px betw paras

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