Visual elements

Textures + patterns

Textures + patterns are visual elements that provide a background for a brand. They should enhance the visual storytelling, but not steal the show from the primary visual elements.

Texture styles

Linear

When to use

→ Rule One
→ Rule Two
→ Rule Three

Iconographic

When to use

→ Rule One
→ Rule Two
→ Rule Three

Photographic

When to use

→ Rule One
→ Rule Two
→ Rule Three

Linear

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Diagonal line patterns

[Brandcast blue]

[Brandcast red]

[Brandcast yellow]

[Brandcast green]

Focus frames

Geometric patterns

[Style 1]

[Style 2]

[Style 3]

[Style 4]

[Style 5]

Iconographic

Photographic